Estimate for one WhatsApp phone number and one recipient market. Enter monthly delivered-message quantities. Exclude confirmed Meta-exempt messages from the quantities below.
Meta rates effective October 1, 2026
WhatsApp Business API
Pricing Calculator
Pricing Calculator
Estimate monthly costs per delivered message, including templates and outbound service messages.
47 markets · Full published volume tiers · All rates in USD
Estimated monthly total
$0.00
USD
Messages counted for Gupshup
0 messages
Gupshup fee
$0.00
Full volume-tier tables for the selected market
Exact rates and thresholds from the supplied USD rate card. The percentage column is Meta's published discount label; calculations use the published four-decimal tier rates.
All 47 markets: compare Meta list rates
| Market / region | Marketing | Utility | Authentication | Service |
|---|
Source: Supplied Meta USD rate card, effective October 1, 2026, including all market rates and Utility / Authentication volume-tier tables. Marketing list rates apply to both Cloud API and Marketing Messages Lite API.
Billing scope: This is a rate-card estimate, not a final invoice. Enter only chargeable messages in the Meta fields, after any confirmed free-entry-point or other exemptions. Taxes, advertising spend, voice calls, negotiated discounts and currency conversion are not included.
Billing scope: This is a rate-card estimate, not a final invoice. Enter only chargeable messages in the Meta fields, after any confirmed free-entry-point or other exemptions. Taxes, advertising spend, voice calls, negotiated discounts and currency conversion are not included.